You’re in good company
The Transcend Capital Values

Show Up
We have a burning desire to contribute, collaborate and add value – taking pride in everything we do. We take initiative, are prepared, and are accountable. We show up.

Be the trusted advisor
By understanding our clients’ businesses, values, and needs, and having industry-leading expertise, we deliver high quality value-adding solutions and maintain strong relationships. We build trust.

See the person
Each of us recognises the people we interact with as individuals and treat each other fairly. We are empathetic, and seek to understand each other, our experiences and our diversity. We see each person’s unique talents and inherent value.

Learn and grow
We are wired to learn, grow and continuously improve. We take responsibility for a growth mindset and seek challenges. We evolve and thrive through discovering new ideas.

Drive real transformation
We believe that transformation drives growth and shifts the dial in our workplace and nation. We create opportunities for black people to participate meaningfully in an inclusive economy. We have the courage to be agents of change through walking the talk and getting transformation right.

Show up

Be the trusted advisor

See the person

Learn and grow

Drive real transformation
The Transcend Capital Leadership Team

Bruce Hunt
BCom, CFA, MBA (Manchester)
Bruce is the Managing Director at Transcend Capital.
He has 12 years of experience in structuring multinational BEE transactions which include Black operational partners, employee, Broad-based Ownership Schemes and the sale of assets to Black investors. Prior to joining Transcend Capital, Bruce was a trader and structured finance professional at Investec Bank.

Shaun Smit
BAcc; CA (SA); MBA (Stellenbosch)
Shaun is a director and specialises in ESOP and BEE transaction advisory for multinationals.
Over the last decade he has assisted a diverse range of corporates craft and execute optimal ownership strategies and has accumulated a wealth of related knowledge and experience. Shaun sees employee ownership as a powerful tool to drive broad-based empowerment and grow the economy. Prior to joining Transcend Capital, Shaun worked for Deloitte and Credit Suisse.

Tiisetso Masimula
BCom Accounting
Tiisetso is a Director at Transcend Capital.
As part of the B-BBEE transaction advisory team, he focuses on the design and implementation of B-BBEE ownership solutions. He has worked on various major multinational deals – providing B-BBEE Ownership advisory, and leading valuations. Prior to joining Transcend Capital, he spent four years in EY’s Transaction Advisory Services team. At EY, he provided buy-side and sell-side transaction, due diligence and valuations advice to multinational corporates and private equity clients.

Snehal Desai
CA(SA), H.Dip Financial Accounting
Snehal is a Director at Transcend Capital.
He provides specialist support for the designing and implementation of ownership and enterprise development transactions. Snehal is also a trustee of the Inqolobane Investment Trust. After completing his articles with KPMG, he spent a number of years in the practice as an audit manager. Snehal joined us to pursue his interest in Enterprise Development and the creation of a broader economically active society.
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Insights
Accounting Standards for ESOPs: What Companies Need to Know
This FAQ addresses the key accounting issues Transcend Capital has a strong track record in structuring ESOPs that integrate employee value, BEE compliance, tax efficiency, and accounting integrity. In South Africa, ESOPs require careful consideration of IFRS 2, IFRS...
10 Compelling Reasons for Employee Ownership
Employee Share Ownership Plans (ESOPs) are a powerful tool to address some common business challenges. Having advised on a multitude of ESOPs across various industries, we have seen a number of benefits shine through. These include: 1. Companies attract better quality...
Understanding BEE Ownership: Your Top Questions Answered
Transcend Capital’s client base mostly consists of multinationals operating in or entering South Africa. Many are familiar with Broad-based Black Economic Empowerment (B-BBEE) however I frequently get asked questions, mostly about B-BBEE ownership: What is B-BBEE and...